Services
Brand & Audience Engagement
Stop interrupting people. Let them step inside instead.
From a shareable AR effect to a persistent virtual world for your brand PointZero turns passive audiences into active participants. More recall, more dwell time, more shares because people remember what they did, not what they scrolled past.
A moment → A world
The engagement spectrum
AR effects & filters
Level 01
WebXR campaigns
Level 02
Branded experiences
Level 03
Metaverse & brand worlds
Level 04
Not sure which format fits?
Answer three questions, get a starting point
We never over-build. Tell us the goal, where your audience is, and the scale the recommendation is honest, even when the answer is “a single shareable AR effect is all you need right now.”
Answer all three to see your recommended format ↓
Answer the questions and we’ll point you at the level that fits. Every level is written out in full below, so you can also just read them.
Four levels, one lab
What each level includes
Now that you’ve seen the range, here’s the full breakdown. Every level shares the same creative and engineering standard the difference is how deep the experience goes and how long it lives.
AR effects & filters
Level 01Shareable social AR effects and scan-to-unlock moments the fastest way to put your brand in people’s hands.
- Social AR filters
- Packaging / poster unlocks
- Built for sharing
- Fast turnaround
- Engagement
- Discovery sprint
- Timeline
- 2–4 weeks
WebXR campaigns
Level 02Interactive, no-app brand experiences and mini-games that live on your site and spread across social.
- Browser-based, no download
- Gamified & interactive
- Shareable & trackable
- Cross-device
- Engagement
- Custom build
- Timeline
- 5–9 weeks
Branded experiences
Level 03Event activations and retail installations immersive moments that draw crowds and earn organic coverage.
- Event & booth activations
- Retail / in-store AR
- Hardware + software
- On-site support
- Engagement
- Custom build
- Timeline
- 8–14 weeks
Metaverse & brand worlds
Level 04Persistent virtual spaces and event venues an always-on home for your brand, launches and community.
- Persistent virtual space
- Virtual events & venues
- Multi-user & social
- Ongoing content support
- Engagement
- Project-based
- Timeline
- Scoped
Reference gallery
What immersive engagement looks like, at each level
To make the levels concrete, here are real-world examples and proven applications that capture the feel of each. They show the depth of each level we build something custom for your brand.
AR effects & filters
01 / Shareable, social-first moments
WebXR campaigns
02 / Interactive, no-app brand pages
Interactive mini-game
Play in the browser, share
Branded experiences
03 / Event activations & installations
Metaverse & brand worlds
04 / Persistent, always-on spaces
These examples are shown for reference and inspiration only. They illustrate the type and depth of engagement at each level across the industry names and brands belong to their respective owners. PointZero builds every activation bespoke to your brand, channels and audience.
Why immersive engagement
Participation beats impressions, every time
An immersive experience asks the audience to do something, not just see it and that participation is what they remember, share, and come back to. Attention you earn beats attention you buy.
Higher
Recall versus passive media
Longer
Dwell time with the brand
Shared
Every participant becomes a channel
No app
AR & WebXR run in the browser
How we work
A scoping call before a single asset is built
- 01
Discover
We map the task, the risk, your environment and how success is measured. No obligation.
- 02
Define
We design the concept, format and interaction model you approve before we build.
- 03
Build
Creative and development in iterative sprints, with reviews at every milestone.
- 04
Launch
We deploy across social, web and on-site, with analytics and optional ongoing support.
Tell us the audience you need to move
Start with a free scoping call. We’ll tell you which level of immersive engagement fits and what it takes to build it.