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United Rentals Brought a Construction Site Into the Classroom. Here's What the Program Actually Looked Like

United Rentals worked with Strivr to build a VR training program using 360-degree video captured at a real construction site, letting classes of 20 to 25 trainees "visit" a job site without leaving the training room, in a format built for outside sales reps that blends safety awareness with sales technique.

8 October 2026 · 2 min read

Taking a group of trainees to a live construction site sounds ideal, but it is rarely practical. As United Rentals' Training and Development Manager Bill Dwyer put it, he would like to take a group of 20 to 25 trainees to a construction site to get a feel for the environment, but it is "just not feasible." Instead, the company built an immersive program with Strivr that simulates the real-world experience of being on an active construction site. Learners put on a headset and find themselves inside a dynamic site captured through 360-degree video of a real location, where they can look around and see unfinished buildings, large machinery, workers, and dozens of hazards. The program was designed for outside sales representatives and covers both safety and sales techniques, delivered in five modules of 20 minutes each, 100 minutes in total.

The design choice worth noticing is that VR was added to the classroom rather than used to replace it. The company values the conversations and interactions that happen in classroom training, so the headset experience sits inside the session and lets the wider group learn alongside the person wearing it. A separate account of the program reported that the approach cut time spent on training by 40%. For any business with field-facing staff who need to recognize hazards before they ever step onto a real site, the takeaway is practical: live-action 360 capture of a real location is a faster, lower-cost route into VR training than building a full 3D simulation, and it keeps the realism of an actual job site intact. It also shows that VR works best when it supports a good trainer and a good discussion instead of trying to remove them.