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Blog · 18 July 2026 · 3 min readAI Just Entered the Operating Room Through VR Training. What Osso VR’s Expansion Signals for Surgical EducationOsso VR expanded its virtual reality surgical training platform with AI-powered simulation modules in July 2026, part of a healthcare VR market projected to reach 45.79 billion dollars by 2033, with North America holding the largest regional share. Surgical training just got a meaningful upgrade, with Osso VR expanding its established virtual reality training platform […]
Blog · 18 July 2026 · 3 min readA Smart Glasses Startup Just Hit a $1 Billion Valuation. Here’s What Investors Are Betting OnEven Realities became a smart glasses unicorn on July 8, 2026 after securing a reported $150 million pre-Series B round led by Meituan and Tencent, adding to a wave of serious capital flowing into the AR eyewear category from major technology and consumer platforms. When two of the largest consumer technology companies in China lead […]
Blog · 18 July 2026 · 3 min readA New Browser Just Launched That Skips the App Store Entirely. What It Means for WebXR AdoptionRP1 launched Artemis on July 9, 2026, a native metaverse browser powered by the open-source Sneeze engine, designed to give users access to spatial experiences without separate app installs, joining a growing category of tools built to make immersive content as accessible as opening a web link. A new browser built specifically for spatial and […]
Blog · 17 July 2026 · 3 min readThe Smart Glasses Privacy Backlash Is Real. What It Means for Designing AR Brand Experiences People TrustThe industry has spent recent weeks confronting a privacy reckoning around camera-equipped AI glasses, with public pushback intensifying even as the affordable, camera-free display glasses category, exemplified by XREAL’s $299 launch, continues to sell well by deliberately avoiding the always-on camera model driving most of the backlash. As camera-equipped AI glasses from major platforms face […]
Blog · 17 July 2026 · 3 min readMining Cut Lost-Time Accidents 43% With VR Training. What Every High-Risk Industry Can Learn From ItMining reports a 43 percent reduction in lost-time accidents through VR safety training, the strongest documented result among the nine industry sectors that account for most enterprise VR safety spend in 2026, while Walmart’s Strivr-powered VR training program now spans 2.2 million employees, and ADNOC Technical Academy has logged over 2,000 VR training sessions since […]
Blog · 17 July 2026 · 3 min readApple Just Published 74 Pages on Vision Pro Controllers. Here’s What Changes for VR Content DesignAfter two years of insisting Vision Pro didn’t need controllers, Apple has published a detailed 74-page technical specification for building third-party motion controllers, down to the exact wavelength of the tracking LEDs, with visionOS 27 set to support third-party motion controllers for the first time. For two years, Apple’s position on Vision Pro was clear […]
Blog · 17 July 2026 · 3 min readAR Glasses Just Broke $300. Here’s Why the Affordable Tier Is the One That Actually MattersXREAL’s a01+ AR glasses launched in the US on July 15, 2026 for $299, combining Micro-OLED displays, 120Hz visuals, and support for everyday devices in a lightweight 62-gram design, undercutting the nearest comparable competition by $150 or more while trading blows with glasses costing twice as much. While much of the AR glasses conversation over […]
Blog · 17 July 2026 · 3 min readA New AI Ad Ops Platform Just Launched. What It Signals for Immersive Brand CampaignsExtreme Reach launched XR ONE on July 16, 2026, an AI-powered advertising operations platform giving brands and agencies a single place to manage how ads are made, paid for, and delivered across every channel, extending a company that already powers digital ad delivery for 80 percent of the world’s top brands. A company already responsible […]
Blog · 16 July 2026 · 3 min readMulti-User 3D Collaboration Just Got Real. What Cintoo Workspace Means for Design and Construction TeamsCintoo has unveiled Cintoo Workspace, a multi-user collaboration solution for viewing and inspecting reality capture data in real time, giving office and field teams a shared, simultaneous view of 3D scanned environments rather than passing static files back and forth. Reality capture technology, the process of laser-scanning a physical space into an accurate 3D digital […]
Blog · 16 July 2026 · 3 min readFrench Train Stations Are Now AR Cultural Sites. What This Means for Heritage and Public Space DesignBavAR has partnered with SNCF Gares & Connexions and France’s Ministry of Armed Forces to launch augmented reality cultural experiences across five French train stations, turning everyday transit infrastructure into sites of AR-enabled storytelling and historical engagement. Five French train stations just became AR cultural sites, through a partnership between BavAR, national rail operator SNCF […]
Blog · 16 July 2026 · 2 min readAutomotive AR Just Got a Major Infrastructure Partner. Here’s Why That Matters More Than a New FeatureBasemark has signed an MoU with Ignite by FORVIA HELLA to integrate its Rocksolid platform into Ignite’s automotive AR offering for automotive OEMs, extending AR capability directly into the automotive supply chain rather than as an aftermarket add-on. A rendering engine most consumers will never hear the name of just signed a deal that matters […]
Blog · 16 July 2026 · 3 min readApple Vision Pro Can Now Control a Wheelchair With a Glance. What This Means for Accessible Immersive DesignApple has added a power wheelchair control feature to Vision Pro, letting users operate a compatible chair using only their gaze, extending the headset’s existing eye-tracking hardware into physical assistive mobility. The feature is currently limited to the United States and works with exactly two drive-system partners at launch. Apple just extended Vision Pro’s eye-tracking […]