Insights
Blog
Blog · 27 August 2026 · 3 min readA 3D Surgical Planning Platform Just Got FDA Clearance. Here’s What Avatar Medical Vision Actually Lets Surgeons DoAvatar Medical has gained FDA clearance for Avatar Medical Vision, its 3D medical image review and surgical planning platform, letting clinicians review cases in genuinely three-dimensional space rather than flat imaging alone. Surgeons have traditionally planned complex procedures by mentally reconstructing a three-dimensional understanding of a patient’s anatomy from a series of flat, two-dimensional CT […]
Blog · 27 August 2026 · 3 min readA 3D Asset Startup Just Raised $50 Million to Make AI-Generated Models Actually Production-Ready. Here’s the Gap It’s ClosingTripo AI has announced $50 million in funding and unveiled new 3D model architectures for generating production-ready assets in native three-dimensional space. AI-generated 3D models have historically carried an honest but frustrating limitation, they look impressive in a demo but frequently require significant manual cleanup before they’re actually usable in a real production pipeline, and […]
Blog · 27 August 2026 · 3 min readNiantic Just Relaunched Its 3D Scanning App With Full Spatial Positioning Built In. Here’s What VPS 2.0 Actually ChangesNiantic Spatial has launched Scaniverse and VPS 2.0, introducing new tools for 3D space capture, spatial asset generation, and visual positioning. Capturing a physical space in 3D and reliably anchoring digital content to that exact space have historically been treated as two separate technical problems, requiring different tools and workflows, but Niantic’s combined Scaniverse and […]
Blog · 25 August 2026 · 3 min readPwC Found 1,550 Real Examples of Businesses Using XR. Here’s Which Industries Are Actually LeadingPwC’s UK analysis identified 1,550 unique public examples of XR business usage, finding 66% of organizations using VR over AR, with engineering and manufacturing leading adoption. Market projections and adoption surveys are useful, but 1,550 unique, publicly documented, real-world examples of businesses actually using XR is a genuinely different and more credible kind of evidence, […]
Blog · 25 August 2026 · 3 min readMeta Is Now Charging a Subscription Fee for a Feature That Used to Be Free. Here’s What That Means for Platform TrustMeta glasses users now face a subscription fee for an on-device feature, according to UC Today’s coverage, extending a pattern of monetization changes on Meta’s smart glasses platform that businesses building on top of it need to track closely. A feature moving from free to subscription-gated on an established hardware platform is exactly the kind […]
Blog · 25 August 2026 · 3 min readA Smart Glasses CEO Says the Whole Industry Is Solving the Wrong Problem. Here’s His ArgumentAltina’s CEO argues that smart glasses are “built like gadgets, and that’s the problem,” according to UC Today’s coverage, framing the industry’s device-first approach as a fundamental design mismatch with what actually drives sustained adoption. Most smart glasses coverage evaluates devices against a familiar consumer gadget checklist, display quality, battery life, camera resolution, weight, but […]
Blog · 25 August 2026 · 3 min readNew AR Glasses Promise “A Joy to Wear for Three Hours Straight.” Here’s What Enterprise Buyers Should Actually TestVITURE has launched the Pro 2, wired AR display glasses priced at $299, weighing 63 grams, 20% lighter and 16% thinner than its predecessor, aimed at hybrid workers wanting a private display for compatible USB-C devices. Co-founder Emily Wang framed the goal directly: “Five years ago, we answered the question, ‘Can XR glasses work?’ Today, […]
Blog · 25 August 2026 · 3 min readApple and MLB Are Bringing Live Baseball to Vision Pro. Here’s What Live Immersive Sports Broadcasting Actually RequiresApple and Major League Baseball announced they’re bringing a handful of live baseball games to Vision Pro, with livestreamed games starting August 28th, rounding out Apple TV’s 2026 immersive sports coverage. Streaming a live sporting event in a genuinely immersive format is a meaningfully harder technical and production problem than streaming a recorded highlight reel, […]
Blog · 19 August 2026 · 3 min readA VR Arcade Chain Just Opened a Zombie Outbreak Experience Inside a Shopping Mall. Here’s Why Malls Are Becoming VR VenuesZero Latency VR has partnered with Seef Entertainment and launched its new Outbreak 2 Mall Mayhem location-based entertainment experience, expanding the free-roam VR operator’s presence into shopping mall venues specifically. Shopping malls have spent the past decade losing foot traffic to online retail, and location-based VR operators like Zero Latency have found a genuinely mutually […]
Blog · 19 August 2026 · 3 min readA Spatial Internet Platform Just Opened Its Doors to Developers. Here’s What Self-Hosted 3D Experiences Actually MeanRP1 has opened developer access to its spatial internet ecosystem, releasing tools for self-hosted, real-time 3D experiences, a move the company frames as addressing genuine industry concerns about platform control. Most spatial and immersive web platforms ask developers to build within a centrally controlled ecosystem, where the platform holder ultimately controls hosting, distribution, and the […]
Blog · 19 August 2026 · 3 min readMeta Just Let Any App Access Ray-Ban Meta’s Camera and Microphone. Here’s What That Opens Up for BrandsMeta has released a developer preview for its Wearables Toolkit, allowing iOS and Android apps to access Ray-Ban Meta AI glasses’ camera and audio functionality directly. Ray-Ban Meta’s camera and audio capabilities have, until now, largely stayed locked inside Meta’s own first-party app ecosystem, but the new Wearables Toolkit developer preview changes that, letting third-party […]
Blog · 19 August 2026 · 3 min readAssassin’s Creed Is Turning Real NYC and Boston Streets Into Historical AR Sites. Here’s How the Technology Actually WorksUbisoft and Sugar Creative are developing location-based Assassin’s Creed XR experiences for New York and Boston, using Niantic’s VPS to anchor historic moments to real-world locations. A globally recognized game franchise choosing to anchor its content to actual physical streets in New York and Boston, rather than staying purely digital, represents a genuinely different distribution […]