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Blog · 30 July 2026 · 3 min readA Popular Enterprise VR Headset Just Got $200 More Expensive. What Rising Remote-Work VR Costs Mean for BuyersThe Immersed Visor, a headset positioned for virtual remote-work and productivity use cases, has increased in price by $200, part of a broader pattern of rising costs across XR hardware this year as component and supply chain pressures continue building. A $200 price increase on a headset built specifically for remote work and productivity use […]
Blog · 30 July 2026 · 3 min readDo Smart Glasses Even Need Their Own App Store? One Developer Says No. Here’s Why That Debate MattersDeveloper Asger Mølgaard has argued that smart glasses like Ray-Ban Meta “don’t need a dedicated app store,” proposing instead that glasses function as an accessory to existing smartphone apps rather than requiring their own separate ecosystem. He’s built this idea into a company, Extentos, offering an SDK that lets standard phone apps easily add glasses […]
Blog · 30 July 2026 · 3 min readA Portable Rig Can Now Shoot Gaussian Splat Videos on Location. What This Means for Real Estate and Heritage CaptureRadiant Images has unveiled a portable system for recording Gaussian Splat videos, a volumetric capture format capable of reproducing a real person or space with enough fidelity to make it feel genuinely present when viewed in mixed reality, now shown as a field-deployable rig rather than a fixed studio setup. Gaussian Splat capture has already […]
Blog · 30 July 2026 · 3 min readUnity Just Announced Its Next Engine. What Unity 7 Means for Immersive Content Production SpeedUnity has announced Unity 7, built on the same underlying architecture as Unity 6 so existing projects shouldn’t require significant rework to port over, promising better graphics, faster compilation, and deeper AI integrations. Beta testing begins in December, with full release scheduled for Q1 2027. Every AR, VR, and WebXR studio building on Unity has […]
Blog · 29 July 2026 · 3 min readA Grammy-Winning Composer Just Launched a Spatial Audio App on Vision Pro. What This Means for Cultural Immersive ContentComposer A.R. Rahman has launched ARR Immersive on Apple Vision Pro, a visionOS app delivering 360-degree immersive films and spatial audio experiences, including three Kathak dance performances fused with Western classical compositions, using Apple’s proprietary ASAF spatial audio format created specifically for the app. When an Academy Award and Grammy-winning composer launches an original spatial […]
Blog · 29 July 2026 · 3 min readMagic Leap Just Confirmed It’s No Longer a Headset Company. What the Pivot to Waveguide Supplier Means for AR BuyersMagic Leap has confirmed its pivot to becoming a waveguide supplier rather than continuing as a headset maker, alongside laying off 200 employees, marking a definitive end to the company’s long run building its own consumer and enterprise AR devices. Magic Leap was once one of the most heavily funded and closely watched names in […]
Blog · 29 July 2026 · 3 min readSamsung’s New Smart Glasses Come From a Korean Fashion Label, Not a Tech Brand. Here’s Why That MattersAt its Unpacked event, Samsung unveiled new details about its Android XR and Gemini-powered smart glasses, made in partnership with eyewear brands Gentle Monster and Warby Parker, featuring 9-hour battery life, a confirmed fall 2026 launch, and a “premium” positioning that analysts suggest could push pricing to $600 to $700. Samsung’s newly detailed smart glasses […]
Blog · 29 July 2026 · 3 min readQualcomm Is Raising Chip Prices by Double Digits Starting September 1. What That Means for Your AR/VR BudgetAccording to Bloomberg, Qualcomm has told customers its chipsets will become more expensive starting September 1st, with the increase expected to be in the double digits, more than 10 percent, after the company said it could no longer absorb rising component costs. Since Qualcomm supplies chips for almost all AR, VR, and smart glasses hardware, […]
Blog · 29 July 2026 · 3 min readPico’s Founder Just Stepped Down Months Before Its Biggest Launch. Why That’s a Good Sign, Not a Bad OnePico founder Zhou Hongwei stepped down on July 24, with ByteDance replacing him with Li Xiaokai, an optoelectronics doctorate who has run the company’s displays, chips, and perception stack since 2021, months ahead of the company’s Project Swan headset launch. A founder stepping down is usually read as a warning sign, but the specific circumstances […]
Blog · 28 July 2026 · 3 min readA Photo Frame Just Learned to Show Holograms. What Musubi Means for Everyday Immersive ContentLooking Glass has announced musubi, a new seven-inch holographic photo and video frame that lets consumers convert standard digital media into holograms, bringing dimensional display technology into a familiar, everyday consumer product format. Holographic displays have historically lived in research labs, trade show demos, and expensive specialized hardware, but Looking Glass’s new musubi frame packages […]
Blog · 28 July 2026 · 3 min readAn AR Exhibition in Tokyo Just Turned Ghost in the Shell Into a Walkable World. What This Means for Cultural Brand ActivationsKDDI, STYLY, and XREAL have launched “DEN-NOH Vision,” an AR-enhanced experience at the “Ghost in the Shell” exhibition in Tokyo, utilizing XREAL Air 2 Ultra glasses to layer immersive digital content onto the physical exhibition space. Museum and exhibition AR experiences often get treated as a novelty add-on, but the “DEN-NOH Vision” collaboration between KDDI, […]
Blog · 28 July 2026 · 3 min readA Wearable Just Added the Physical Feeling of Motion to VR. What VFORCE Means for Training RealismVMOCION has announced VFORCE, a wearable device that uses vestibular stimulation to add a physical sensation of motion to VR, gaming, and simulation experiences, targeting one of the most persistent gaps between virtual and physically felt experience. No matter how visually convincing a VR simulation becomes, one sense has remained stubbornly difficult to replicate, the […]